SUMMARY

UX designer with several years of experience creating user-centered digital products, backed by 5+ years in 3D animation, AR/VR, and visualization. Skilled in Figma, Unreal Engine, Blender, and Adobe tools to design intuitive, accessible, and visually engaging interfaces. Experienced in user research, prototyping, usability testing, and stakeholder management, with a strong track record of collaboration in agile teams. Combines storytelling and UX to deliver impactful, data-driven solutions using emerging technologies like AR and AI.

SKILLS

• Technical: Figma, Sketch, Adobe XD, Framer, Wix, FigJam, Miro, Photoshop, After Effects, Unreal Engine (UE), Blender, Premiere, Maya, DaVinci Resolve, Perforce, A/B Testing, Front-End Knowledge (HTML, CSS, JavaScript), Adobe Creative Suite

• Design: UI/UX Design, User Research, Information Architecture, Design Thinking, Data-Driven Design, User Flow, Wireframing, Prototyping, Intuitive Interaction Design, Usability Testing, Design System, Responsive Web Design, App Design, Design for Accessibility, Motion Design, Editing, Layout, 3D Animation, Lighting, Visualization, Modeling

• Collaboration: Agile & Scrum Methodologies, Multitasking, Asana, Slack, ShotGrid, Jira, Perforce

EXPERIENCES

UX/UI Designer (Internship) | Sports Excitement | Mar 2025 – Present

• Designed and created intuitive Lo-Fi and Hi-Fi wireframes, mockups, and interactive prototypes in Figma. Contributed to usability testing. Collaborated with developers and stakeholders.

UI/UX Designer | Urban Market (Personalized Tech-Driven Shopping Experience) | San Diego, CA | Apr 2024 – Feb 2025

3 Personal Projects: Mobile App (Case Study) | Website (Case Study) | AR Glasses App (Case Study)

• Synthesized user research insights from 10 customer interviews to uncover data-driven pain points, using affinity diagramming to analyze both in-store and online grocery shopping experiences.

• Conducted competitive audits to identify industry trends, informed 40+ ideations, and prioritized high-impact solutions through cost-benefit analysis.

• Designed end-to-end sketches, wireframes, and interactive prototypes (low- and high-fidelity) in Figma, enhancing usability and accessibility for both onboarding and returning users through 5+ rounds of unmoderated usability testing.

• Empowered individuals with limited ability by designing a co-shopping feature, allowing them to remotely accompany and monitor their shopping.

• Expanded market reach among younger customers (age 18-34), who make up 27% of grocery shoppers, by designing a hands-free and immersive shopping experience using AR glasses.

• Reduced operation costs by $500K annually by eliminating physical checkout counters through designing several innovative self-serving tools for item scanning, cart addition, and self-checkout.

• Optimized shopping efficiency by integrating AR and motion design, simplifying item locating and navigation, reducing the average shopping time by 11 minutes.

• Boosted engagement and sales by designing "Chefbot," a GenAI-powered interface for recipe discovery and shopping assistant.

• Accelerated item lookup and shopping list preparation, incorporating AI-assisted multi-modal search engines (keyword, voice, visual).

3D animation | Meta | Los Angeles, CA | Apr 2022 – Apr 2024

• Designed and created 3D avatar animations and poses to enhance user engagement across Horizon, Instagram, Facebook, and WhatsApp. Notably, my "TAYA" planking sticker received 125M+ impressions in two weeks, promoting avatar creation and demonstrating strong user adoption (Case Study).

• Partnered with product design, marketing, and engineering teams to design and create user-centered animations that enhanced engagement and aligned with business goals, particularly in marketing campaigns.

• Contributed to usability testing and dogfooding for 5 new features within Horizon, Instagram, and Facebook, providing insights that influenced design iterations and improved product usability.

• Authored 7+ comprehensive tutorials to facilitate cross-functional collaboration, communicating complex concepts effectively.

• Utilized 5+ in-house tools to export and ingest animations and poses, improving efficiency in content production and integration.

• Animated 100+ cycles, dialogue shots, and refined mocap (locomotions, dances), contributing to immersive user experiences for Horizon, Editor, and other applications.

Visualization Animator | Halon – The Third Floor – MPC – Day for Nite | Los Angeles, CA | Nov 2016 – Apr 2022

• Designed and created 200+ high-fidelity visual shots and sequence prototypes to guide movie-production workflows, streamlining decision-making and improving storytelling clarity (Case Study).

• Leveraged expertise in visual composition and storytelling to design engaging user-centered content.

• Utilized industry-standard tools such as Maya, After Effects, and Unreal Engine to create realistic animations and visual effects.

• Contributed to high-profile movies and ads for Disney, Netflix, Warner Bros, and Nike, boosting revenue growth and brand visibility.

EDUCATION

Certificate | Google UX Design | Coursera (2024 – 2025)

MFA | 3D Animation and Visual Effects | Academy of Art University (2014 – 2017)

Graduate Courses (9 units) | Computer Science | Guilan University (2012 – 2013)

BS | Applied Mathematics | Azad University (2004 – 2009)